The 'MOS' in 'MOS burger stands for 'Mountain, Ocean, Sun'. According to the official MOS Burger web site, the mountain, ocean, and sun in the name symbolize the company's "infinite love" of both humankind and nature. MOS Burger's love of people and nature is "Grand and noble like a mountain", "Possessed of a spirit as deep and wide as the ocean", and filled with a "passion that, like the heat of the sun, never burns out." And you thought you were just getting a hamburger. Shame!
If you can read Japanese, check out the MOS Burger Home Page at:
p.s.
When McDonald’s came to Japan in 1971, they were worried that people would have trouble pronouncing the initial ‘R’ in Ronald’s name so they changed it to Donald.
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